Professionals from the spheres of digital media, marketing, PR, advertising, communication, technology, and startups gathered in Kolkata’s ITC Sonar on August 18 for a daylong conference on ‘Digital Disruption’. Organized by PRSI Kolkata Chapter, the event named as Engage is Eastern India’s largest digital media conference that stepped into its successful 6th year.
The inaugural session was held in the presence of Mr. Debasish Sen, Additional Chief Secretary to the Government of West Bengal, IT Dept. & Chairman NDITA, Mr. Soumyajit Mahapatra, Chairman, Public Relation Society of India, Kolkata Chapter, and other dignitaries.
In the Chief Guest note delivered by Mr. Debasish Sen, he talked about how digital disruption is changing our lives fast. Further, encouraging the young brigade, he said, “All ideas for Nobel Prize inventions were invented by the age of 25. The award may have been won later. So it is important to innovate and invent when you are young”.
Mr. Sen also mentioned that the Government of West Bengal has urged every academic institution to nurture the startup culture from the school level. Each student should be encouraged to innovate to keep a pace with the new and fast technological advancements.
The Keynote Speaker, Mr. Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults Inc., also echoed the words of Mr. Sen. “India is a young country with young and impatient minds. Such minds are always trying to invent something new and do things differently”, he said. Harish deliberated that marketers have to be smart and quick to leverage new technologies like voice assistants, wearables, IOT, AR and several others, to grab the plethora of opportunities that can help a brand grow fast.
Some of the other eminent speakers for the day were C.S. Ramachandran, Abhishek Rungta, Amit Lakhmani, Hitesh Motwani, Hari Kishore Kusumkumar, Aji Issac, Surya Jeedigunta and more.
Engage 2017 also recognized companies who are using integrated digital technology solutions to create value for its customers. Some of the winners are Interactive Avenue, Innofied, MaxMobility, IndusNet Technologies and others.
From discussing the latest trends and developments in the field of Social Media, Engage has transformed into the biggest event to deliberate how digital media is impacting marketing, brands, communication, and PR giving professionals an opportunity to learn, interact, and network with one another. Today the platform has grown into a National level event attracting city stalwarts as well as national and global headliners in forms of speakers and attendees.
This event has been successful by the support of sponsors and partners – Mayabious, IndusNet Technologies, IndusNet Techshu, Infinity Group, Tata Docomo, Techno India University, X Factor, The Telegraph, Max Mobility, UrsDigitally, Tanti, Accord, News Mania, Advertising Bureau & Consultants, Turtle, Dhanwantary, and Caring Minds.