Focused Meetup on Boosting and Improving Businesses – Mobile Approach, organized by NASSCOM in Kolkata

NASSCOM Kolkata organized an effective session supported by the IT Dept. Govt. of West Bengal on “how smartphones can boost your business?” at Webel Manibhander in Salt Lake Sector V on August 23, 2018.

Smartphones are need of the hour. Whether it’s a business of any type or size or or day to day life – we just cannot ignore smartphones today. A recent forecast by eMarketer, the US-based market research firm, suggests that more than a quarter of India’s population will be using smartphones by the end of this year.The number of smartphone users in India is expected to grow by 15.6% to reach 337 million in 2018.

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Mr. Debasish Sen, Additional Chief Secretary to the Government of West Bengal, IT Dept. & Chairman NDITA was present at the event to encourage the speakers and the IT community of Kolkata.

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Mr. Nirupam Chowdhury, Regional Head East, NASSCOM set the stage, by sharing a brief on the importance of smartphones, before handing over the session to two young entrepreneurs of web & mobile development companies in Kolkata.

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First to take the stage was Mr. Arindam Bhattacharjee, CEO, Intelligent App Solutions. He shared with the audience basics of smartphones, who need mobile apps, why do we need mobile apps, when to go for mobile app development etc.

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The second speaker was Mr. Swarnendu De, Co-founder & Technical Director, Innofied Solution Pvt. Ltd. He urged the audience to ask a few questions before building a mobile app:

  • Is your website optimized for mobile?
  • Do your competitors have apps?
  • Will your app solve a customer problem?
  • Do you have a plan to make your customers stay engaged with the app?

Later Swarnendu explained how an app can help a business to scale by citing some examples:

  • Better understanding of your customers
  • Targeted promotional messages
  • Effective way of promotion by giving App-Only discounts
  • Easier way of accessing customer data.

He further emphasized on customer touch points and how they play a very important role in every business.

There were several questions from audience pertaining to hybrid vs. native app development, security aspects and marketability of apps.

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Mr. Arun Agrawal, Founder & CEO of Ebizindia Consulting shared with the audience briefly how Progressive Web Apps can be a great solution to certain business issues. He further added that progressive web apps are cheap, fast to develop, and deliver a solution across web and mobile in one go. They offer access to push notifications, which are crucial to keep people using your app after initial usage, and offer offline functionality and updates. Another key benefit is that they don’t require download from an app store, which makes them easy to first-time users.

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The event was attended by various IT professionals, and important dignitaries such as Mr. Subhojit Ganguly, NASSCOM East, Mr. Aninda Das, Head Corp. Comm. Infinity Group & Sec. Salt Lake Sector V Stakeholder’s Association, Mr. Nirmalyo Banerjee, Founder & CEO, Aeronube Technologies, Mr. Anish Chakravorty, Managing Partner, Sabio Business Solutions and several others.

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