Kolkata can be the launching pad for digital and advertising companies. The Public Relation Society of India (PRSI) Kolkata Chapter proves it once again, bringing together the stalwarts of digital and advertising industries in the city. The 7th edition of its signature event, Engage 2018, was organized at ITC Sonar on 20th August, 2018, turning the venue into the Largest Digital Summit in Eastern India.
The event was graced by the presence of honorable guests like Mr. Sandeep Marwah, the founder of Noida Film City, Dr. Avik Sarkar, Head of Data Analytics Cell, Niti Aayog, Government of India, Mr. Amitabh Shah, Founder and Chief Inspiration Officer, YUVA (Youth) Unstoppable, and many other prominent names of the industry.
The theme this year was Digital Intelligence with prime focus on different aspects of digital intelligence and how is helping service providers renew the customer experience in the digital age.Right from AI to VR, the changing trends of the digital world were discussed and impressive insights were presented by the speakers.Adopting a “Digital First” mindset—putting digital at the heart of the business was also discussed.
Mr. Soumyajit Mahapatra, Chairman of Public Relations Society of India, Kolkata Chapter, delivered the welcome speech. He stressed on the prominent effect of digital intelligence on our life today and is going to be in the years to come. He concluded by adding that ‘digital intelligence is all set to play dice with God.’
Mr. Sandeep Marwah, the Keynote Speaker, keeping in sync with the tone of Mr. Mahapatra, highlighted the different aspects of digital intelligence which will affect the film industry. Talking of the recent trends in cinema, he also added how the experience of movie watching will completely change with the incorporation of machine learning and digital intelligence.
Mr. Bhupesh Daheria, CEO,Aegis School of Data Science, Founder, mUni Campus,explained how digital intelligence will revolutionize education system. The government’s plan to include digital intelligence was also portrayed by Dr. AvikSarkar, Head, Data Analytics Cell, NITI Aayog, Government of India.Mr. Amitabh Shah, Founder and Chief Inspiration Officer, YUVA (Youth) Unstoppable,talked about the role of digitization in the lives of 500,000 underprivileged children in the country. Dr. Kushal Sanghvi, Vice Chair, India and South Asia,I-Com Global,discussed how businesses are rising to the next level of competition through digitization.
Among other eminent speakers was Mr. DipakAgarwal, CEO, Onex Solutions Private Limited, Mr. Akhil B Paul, Co-Founder & CEO, Mayabious Art, Dr. Cecil Antony, Chief Mentor, NSHM Knowledge Campus, Mr. Ramesh Somani, Founder & CEO, Exhibit Group, MsManoshi Roy Chowdhury, Vice Chairperson of the Techno Group, and others.
Mr. Aninda Das, Corporate Communications Head, Infinity Group, & Secretary, Salt Lake Sector V Stakeholders’ Association said, “Infinity has been supporting Engage since its inception and we are very thankful to PRSI Kolkata Chapter for developing this digital eco-system over the years”.